From "LO" To A Billion Dollars The History of Social Media


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It isn’t an understatement to say that social media affects almost everyone on the planet. It is so pervasive in our daily lives that the average person spends over 2 hours a day on social media platforms

and we are so reliant on social media platforms for communication that Facebook alone handles 60 billion messages a day. But how did we get to this point? It’s often taken for granted that these platforms exist, but there is a long and storied history to social media, with some important milestones that are worth noting on the journey to the societal behemoths we know today.

1969 : The First Message Sent From One Computer To Another (Kind Of)

The ARPANET was the precursor to the internet we currently know today. The ARPANET project was founded in 1966 by computing pioneer Robert Taylor and it’s aim was to enable computers to exchange data between each other. Sounds very simple right? Not back then. After linking four university institutions in the US, the first successful data transfer took place on the 29th of October 1969, between UCLA and the Stanford Research Institute (SRI).

Kind of.

UCLA’s Charley Kline’s attempt to send the command “login” to a computer at SRI which actually only sent the characters “lo”. And so began a long history of sending data between computers that would eventually lead to the advent of social media.

1997 : The First Social Media Site Is Created About Five Years Too Early

Sending two characters between computers is an important milestone in computing history (and the first steps towards our modern social media) but it’s not quite an Instagram story. The “first social media site” award goes to which was founded in 1997.

Based on the Six Degrees of Separation theory by esteemed psychologist Stanley Milgram, was the first site to allow users to find people they don’t know through their connections to be people they do know, which is a current theme on almost all social media sites and at it’s height SixDegrees had 3.5 million users.

However, it was a case of too much too soon, and limits to internet connectivity and technology (Weinrich specifically mentions the lack of ability to upload photos as digital cameras weren’t widespread by then) led to the site being shut down in 2001, making way for other social media sites.

2003 : The First Social Media Phenomenon Is Created and Promptly Implodes

Whilst technically was the first, Friendster was the first social media site to really capture the public imagination.

Founded by programmer Jonathan Abrams, Friendster beat’s record of 3.5 million users in its first few months, and trailblazed its path to a $30 million offer from Google (that Abrams rejected).

The meteoric rise gave way to crushing losses however, as Friendster fell victim to stability issues, long load times and lack of agility that characterised it’s impending competitor, a small site called Facebook.

2004 : The First Social Media To Reach A Billion Users and Influence An Election Is Founded.

"Everyone's been talking a lot about a universal face book within Harvard. ... I think it's kind of silly that it would take the University a couple of years to get around to it. I can do it better than they can, and I can do it in a week.". That’s what a 20 year old Mark Zuckerberg told the Harvard Crimson when discussing his idea for a new website.

Spurred on by the success of companies like Napster and eager to make the next big thing, Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes created TheFacebook from a Harvard college dorm room in January 2004.

16 years later, Facebook is worth over $500 billion, has 2.7 billion monthly users and is in the news almost constantly. Not bad considering 50 years prior “LO” was all that could be managed.

Also, random fun fact I learnt whilst researching this article, Facebook is blue because Mark Zuckerberg is red-green colour-blind and blue is the colour he can see best. Do with that what you will.